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Campaign targets Welsh women with unused clothes

72% of Welsh women admit to buying a piece of clothing they've never worn.

Women across Wales are being encouraged to donate clothes to help people in disaster prone areas.

Over a third of women in Wales admit the amount of clothes they own makes them feel guilty.

And 72% have bought a piece of clothing and never worn it.

If this is you..The British Red Cross needs your help - it's launching a new campaign to mark its 150th year.

The charity is looking to make use of the thousands of unused items hanging in wardrobes across Wales.

The #ItStartsWithHer campaign will run from January to April raising money to help women living in the slums of the bustling Bangladesh port of Barishal, known as ‘the Venice of the East’ for the canals and rivers that wind their way across the city.

The campaign will fund women’s small businesses, through training and small cash grants, so that they can earn enough money to support their families, and build savings for the future – making them more resilient to cope with the everyday and during a crisis.

In Bangladesh, people are under threat of monsoons and flooding too, which can lead to deadly illnesses spreading, especially in slum areas.

The risk is even greater for women and girls who are more likely to fall into poverty, lose their homes, have no reasonable way of making a living and miss out on getting an education.

Mim,19-year-old woman living in Barishal owns just four outfits:

 “I own four every day outfits which I rotate, and I keep three outfits for special occasions like parties and weddings. Because my family and I can’t afford to buy new clothes often – usually one new salwar kameez a year - I customise my outfits by watching YouTube tutorials to learn about different embroidery techniques and stitch designs onto plain outfits.” 

Mim has joined a Women’s Squad, a community group funded and set up by the British Red Cross to give women a platform to speak up about issues that directly affect them and their communities. Here, women stand together, have their voice heard and put forward solutions for issues in their society.

Zoe Abrams, Executive Director of Communications and Advocacy, British Red Cross said:

“This year, the British Red Cross is 150 years old. During this time, we’ve learnt a lot about how conflict, natural disasters and other crises affect women. 

“When women come together, they are powerful and in the wake of a crisis that strength is needed more than ever.  When it comes to picking up the pieces, rebuilding lives and creating a sustainable future that reaches every single corner of a community in the aftermath, it starts with her. Which is why we think building women’s resilience is worth investing in."

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