Welsh clothing brand LuvLee launched a few weeks ago and is already being tipped as the next 'big' thing..for petite women!
The label was created by Robyn Lee after she found it difficult to get the perfect fit for her 4 foot 11 frame.
Robyn was musing about her clothing dilemma whilst walking her dog in Penllergaer Woods, when the idea for her own clothing line popped into her head.
The mum of one's items have already been picked up by social media influencers in London who have been raving about her capsule collection.
Each piece has been named after women Robyn admires. She body doubled for Kylie in Dr Who - so the Australian star has inspired faux leather trousers. Whilst Carrie Bradshaw from Sex and the City gets a khaki cargo pant. The Kardashians oldest sister Kourtney is chanelled through the 'little black dress.'
Some well known names in the world of showbiz have already added items to their wardrobe. Even fashion magazine Red is knocking Robyn's door - she's set to style models for a petite fashion feature using LuvLee pieces.
LISTEN to interview here: