"Show us where the money's gone or sell up" is message from today's march organisers to American owners
Swansea City fans are gathering in Castle Square this afternoon as they prepare to march in protest against the club's American owners.
The Swans are due to face Millwall in their Championship home game at the Liberty, in what will be their first match since the resignation of Chairman Huw Jenkins last week.
Some supporters believe majority stakeholders Jason Levien and Steve Kaplan are not investing in quality players whilst letting great players go and the club is going downhill.
One of the organisers spoke to our news team to explain why today's protest was going ahead:
"The club's American owners have said they're going to do this, they're going to do that and we don't see any improvement. We've dropped out the Premier League , we've lost a considerable amount of income an the figures speak for themselves."
He stressed march organisers had worked closely with South wales Police to ensure today's march was a peaceful event:
"We are making it as family friendly as we can. we've altered the route slightly today for health and safety concerns about a footbridge.
"We are aware that Millwall are in town - its not deliberate to try and aggravate Millwall, it just happens to be the first game since Huw resigned."
Meanwhile a statement from the Club's Chief Operating Officer Chris Pearlman addressed the issues around investment. He said:
"Jason and Steve have vowed to operate Swansea City in a financially sustainable manner. We need to live within our means.
They do not want to burden the club with significant debt. While they have stepped in on a few occasions to loan the club money by accelerating some transfer payments in instances where banks would not, they are not going to allow the club to spend or borrow money where there is an uncertainty – based upon projected income – that we will be unable to pay or repay it.
British football is full of examples of clubs going into administration, or on the brink of it, and those fans who have supported the club for many years will remember Swansea City coming close to extinction themselves in the past.
This is a road we do not want to travel again."